People who suffer from a fear of holes have claimed Nokia’s new smartphone is triggering their condition.
But these seven small holes are arranged in a way which is making people living with trypophobia feel very untoward indeed.
Dozens of people have tweeted about the shocking impact Nokia’s phone is already having on them and a psychologist told Metro the gadget could ‘trigger a trypophobic response’ in someone posing for a photo.
One person claimed the device ‘made them feel personally attacked’.
‘This phone makes my skin crawl,’ wrote Deanna Williams on Twitter.
Noel R. Mayer, who tweets as Noel The Walrus, wrote: ‘Yo, @NokiaMobile! Google trypophobia before you design your new phone, please. It’s all over the tech sites, triggering panic attacks.
‘Don’t look up the new Nokia! #MentalHealth.’
‘These Nokia 9 pictures have to come with a trypophobia warning!’ roared games designer Ishan Manjrekar.
‘I feel bit uneasy looking at them.’
Dr Geoff Cole, a senior lecturer at the University of Essex’s Centre for Brain Research, told Metro he published the first academic paper on trypophobia.
‘When a person takes a picture of you, the camera on this phone could fall roughly at a distance and alignment which could trigger a trypophobic response,’ he said.
‘The camera really does have the structure to cause trypophobia.’
Dr Cole believes that patterns of holes which triggers trypophobia have a ‘mathematical structure’ similar to the arrangement of colours or markings on a predator or poisonous animals and plants.
The effect of encountering a certain arrangement of small holes such as the ones on the surface of a lotus plant can be profound.
Dr Cole added: ‘I get letters and emails all the time which say things like: “I couldn’t go to work for three days when I saw an image.”
‘Others say they find it hard to concentrate after viewing one.
‘For many people, they see something bad and it keeps playing on their mind. That’s a common one.’
The psychologist said trypophobia is a ‘matter of degree’, with some people facing a serious response when they encounter a trigger image and others only suffering minor effects.
Last year psychologists released a study which suggested people suffering from trypophobia are hit by a physiological response more like disgust than fear when they encounter a group of small holes.
‘Some people are so intensely bothered by the sight of these objects that they can’t stand to be around them,’ Stella Lourenco, a psychologist at Emory University, said in a statement.
‘The phenomenon, which likely has an evolutionary basis, may be more common than we realize.’
Pewdiepie is one of the most famous people to suffer from trypophobia.
We have contacted Nokia for comment.