New Google Featured Snippets Combine Content From Multiple Publishers – Search Engine Journal

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ‘‘; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ‘ ADVERTISEMENT ‘ …

What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday

If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent. Click on the whiteboard image above to open a high resolution version in a …

Make sense of your data with these essential keyword segments

This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s …

Why Great Innovation Needs Great Marketing

Executive Summary Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into marketing new offerings as they do in generating them. Marketing is and should not be executed merely through tactical functions of acquiring and retaining customers, as many companies practice …

We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing

We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of our data partner BuzzSumo, we uncovered some very interesting findings. And now it’s time to …

This year’s Oscars swag bags include cannabis chocolates

Every year the top Oscar nominees receive swag bags that have included gifts from luxury holidays to sweat-absorbing patches, worth upwards of $100,000. This year, they can calm their nerves ahead of the awards on Sunday with a range of cannabis-infused products that will be included in the goody bags. Chocolates infused with 10mg tetrahydrocannabinol …

Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past. January 14, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Nostalgia is powerful: From the movies we watched as children to the music that helped us survive high …

Joanna Dodd Massey Opens New Bi-Coastal Communications Firm

Joanna Dodd Massey, who has worked at Condé Nast, Lionsgate, Hub, CBS and UPN, has just launched her own bi-coastal shingle: J.D. Massey Associates, Inc. which she describes as “a governance strategy and communications firm focused on corporate brand risk and reputation management.” JDMA will maintain offices in New York and Los Angeles and will …

Gillette’s New Ad Just Provided a Perfect Blueprint for Powerful Marketing in 2019

On Sunday, Gillette released a short film–less than two minutes– that’s different than its usual commercials. Instead of focusing on shaving, the video focuses on the deeper meaning behind the company’s familiar tagline, “The Best a Man Can Get.” Specifically, the video addresses toxic masculinity that has been nurtured over the years, either overtly or through silence, and has resulted …

Coding Error Causes Google to Ignore Noindex Directive – Search Engine Journal

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