What should service area businesses be focusing on in search? – Search Engine Land

Ranking in local search ultimately comes down to three key areas: prominence, relevance and proximity. These factors tend to affect all local businesses in relatively the same way. But for businesses who deliver their services directly to their customers, like plumbers, house painters and exterminators, local search can be a very different game. These “service …

3 Empowering Small Business Tips for Today, 2019, and a Better Future

“American business is overwhelmingly small business.” – SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future …

Google to Let Users Leave Comments on Search Results – Search Engine Journal

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Google releases Target Impression Share, its latest Smart Bidding strategy – Search Engine Land

If you’re looking to maximize reach for your paid search campaigns, Google Ads has just released a new Smart Bidding strategy called target impression share. What is it? Target impression share is designed to maximize, well, your share of search ad impressions against the competition. Or, as Google puts it, “show in a certain percentage …

Elton John and his piano take a trip down memory lane in the John Lewis Christmas ad

John Lewis takes Elton John on an epic trip down memory lane in its Christmas ad this year. The latest much-anticipated production from Adam&Eve/DDB sees the iconic British singer, along with five different actors portraying him, playing the piano at different stages from his life. Throughout, he wears memorable costumes and performs moves from some of his career-defining …

Mark Ritson: Why Gary Vaynerchuk is wrong about media

Photo by Stephen McCarthy/RISE/Sportsfile Every advertising era has its guru. From Thomas Barratt and the advent of modern outdoor advertising to David Ogilvy and the creation of effective print ads, Rosser Reeves and the emergence of TV commercials to Lester Wunderman and the turn toward direct marketing. Media changes with the decades and so do …

Elton John takes an epic trip down memory lane in the John Lewis Christmas spot

John Lewis takes Elton John on an epic trip down memory lane in its Christmas ad this year. The latest much-anticipated production from Adam&Eve/DDB sees the iconic British singer, along with five different actors portraying him, playing the piano at different stages from his life. Throughout, he wears memorable costumes and performs moves from some of his career-defining …

Search engines still dominate over social media, even for millennials – Search Engine Land

For many years people have been proclaiming the demise of traditional search traffic and the death of the SEO industry that supports it. While Google has posted consistent revenue growth from its core search business for the last many years, the pundits are convinced that the proclivity of users to search on a search engine …

Recovering SEO traffic and rankings after a website redesign – Search Engine Land

When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should retain (and improve) rankings and traffic. Unfortunately, in the …

Affiliate marketing helped Kulwant Negi earn $9,000 in just four days by promoting Black Friday deals

I started affiliate marketing in 2016 and I was earning more than Rs 1 lakh per month. I thought I knew enough about affiliate marketing – that was until I met Kulwant Nagi. The concept of affiliate marketing is really simple. Big companies like Amazon and Flipkart have affiliate programmes for bloggers and influencers. You …

3 Social Media Strategies You Can Use to Boost Your SEO

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Google releases improved GMB app: Now much more than a local listings management tool – Search Engine Land

Google is rolling out a new version of its Google My Business app for business owners. The updated app offers improved customer visibility and a range of new capabilities that point to further enhancements down the line. The update was driven by local business feedback and Google’s observation of how users were engaging with the …

A new customer experience, how AI is changing marketing – Marketing Land

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal for the research project, McCarthy — along with fellow organizers from Harvard, Bell Labs, and IBM — wanted to explore the idea of …

50 B2B Marketing Influencers and Experts to Follow Into 2019 #MPB2B

MarketingProfs B2B Forum 2018 is here, as some of the world’s savviest B2B marketing leaders and innovators come together in San Francisco for a much-anticipated conference. To help business marketers find helpful voices to learn from, we’ve sorted through the nearly 100 excellent speakers and are thrilled to publish our annual list of B2B marketing …

What Do You Do When You Lose Organic Traffic to Google SERP Features?

Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I …

Google launches portal to help developers build modern web sites – Search Engine Land

Google has launched a new portal at web.dev that aims to help developers build modern capabilities on their websites and apps. The portal lets you run an audit against your website and scores it against benchmarks for performance as well as standards for progressive web apps, adherence to best practices, accessibility and SEO. Some of the …

The 30 Under 30 Rewriting The Rules Of Marketing And Advertising 2019

Katherine Love coedited this list. Watch On Forbes: Nadia Masri Wants To Reward You For Interacting With Brands | 30 Under 30 2019 Running a house-painting franchise at 17 may seem an unlikely career milestone for the founder of a digital consumer-research company. But it taught serial entrepreneur Nadia Masri how to run a business, key prep …