Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past. January 14, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Nostalgia is powerful: From the movies we watched as children to the music that helped us survive high …

Joanna Dodd Massey Opens New Bi-Coastal Communications Firm

Joanna Dodd Massey, who has worked at Condé Nast, Lionsgate, Hub, CBS and UPN, has just launched her own bi-coastal shingle: J.D. Massey Associates, Inc. which she describes as “a governance strategy and communications firm focused on corporate brand risk and reputation management.” JDMA will maintain offices in New York and Los Angeles and will …

Gillette’s New Ad Just Provided a Perfect Blueprint for Powerful Marketing in 2019

On Sunday, Gillette released a short film–less than two minutes– that’s different than its usual commercials. Instead of focusing on shaving, the video focuses on the deeper meaning behind the company’s familiar tagline, “The Best a Man Can Get.” Specifically, the video addresses toxic masculinity that has been nurtured over the years, either overtly or through silence, and has resulted …

Coding Error Causes Google to Ignore Noindex Directive – Search Engine Journal

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‘Bird Box’: Breaking Barriers in the Streaming World by Marketing Through Memes

Take off your blindfolds, marketers! Netflix’s hit show found a new marketing path. January 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Memes, once a trivial form of entertainment, are now generating millions in the movie industry. Whether or not you’ve actually watched Bird Box, you’ve definitely heard about that Netflix …

How to Create Amazing Remarketing Funnels: 5 Tips You Need to Know

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Google decision to yank comments from webmaster blog highlights user-generated content challenges – Marketing Land

On Friday, Google announced it was turning off comments on its Webmaster Central Blog, the site that provides news and updates for website owners and search marketers. “Sometimes they were extremely thoughtful, other times they made us laugh out loud, but most of the time they were off-topic or even outright spammy,” wrote Google’s webmaster …

Nofollow couldn’t save the Google webmaster blog from comment spam – Search Engine Land

Google announced it has removed the ability to leave comments on Google Webmaster blog. The reason Google gave for removing the comments was “most of the time they were off-topic or even outright spammy.” It is a bit ironic, as Google said themselves, that the Google Webmaster blog has to worry about spammy comments. If …

Google is Partnering With WordPress to Develop a News Publishing Platform – Search Engine Journal

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The explosion of PAA: Answering questions is the new way to dominate search – Search Engine Land

A number one organic ranking in search results isn’t what it used to be. In the olden days of 2014, a number one search ranking meant you’d get about 31 percent of clicks in that SERP (search engine results page). The returns on top organic rankings have been steadily diminishing as Google adds more elements …

How to Create Compelling Instagram Stories: 5 Apps for Marketers

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media …

Google: Mobile Usability is Not Related to Mobile-First Indexing – Search Engine Journal

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Google: Changing Image URLs Will Affect Rankings in Image Search – Search Engine Journal

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Google: A Technically Well-Optimized Site Won’t Rank Without Good Content – Search Engine Journal

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Social Media Best Practices for 2019: Insights and Research From Industry Leaders

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media …

Google May Filter Emojis Out of Meta Titles & Descriptions in Search Results – Search Engine Journal

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